University project set by Creative Conscience, Milk Madness is a project designed to tackle a social issue. In the UK, families are unable to use their supermarket vouchers to buy infant formula due to government legislation.
Milk Madness is a one off WWE style wrestling event taking place in a Tesco car park. A giant breast vs a giant bottle, battling it out to gain the attention of the public. This event will promote a change.org petition, and encourage viewers to sign in the hopes of bringing the issue to the House of Commons.
MILK MADNESS
SOCIAL MEDIA
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SOCIAL MEDIA 〰️
Using social media posts to tease the event and gain attention. Event is absurd enough to gain traction on social media so those unable to attend the event can support by sharing and signing the petition
Guerrilla advertising in the form of packaging redesign as a way to inform customers of the antiquated legislation and to encourage buyers to sign the change.org petition
