
the lair
Corporate identity and branding project for an imagined cafe. The brand identity is based upon the ancient ruin, Arthur’s Table in Llanboidy. The logo is a geometric representation of Arthur’s Table, using a limited colour scheme. Supporting material such as pattern design came from the history and folklore behind the location. Textures of monoliths that can be found in the forest as well as mythical tree spirits are illustrated into patterns, visible in every design outcome